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In the air force, fighter jets fly in a strategic formation that allows pilots to cover their colleagues’ blind-spots. It protects them from attack and enables a strong pursuit of the flight path, as well as precision with agreed tactics along the way.
When communicating in this formation, pilots play with clock face parlance, with 12 o’clock referring to vision straight-ahead and six o’clock immediately behind, which is a blind spot from the cock-pit...
Six O’Clock welcomes back to its ranks respected senior corporate communicator Genevieve Mills, who returns from maternity leave. Gen, who has more than a decade of consulting experience in Australia, Asia and the UK, resumes in the role of Group Adviser to oversee a portfolio of Six O’Clock’s corporate and government clients, as well… Read more »
Fake news, Facebook and Fairfax. That trinity forms the core of the Australian Senate inquiry into the future of journalism. But, unless Australia’s politicians widen their scope they risk missing the story; the rise of new corporate content creators and the challenge they provide for the country’s traditional news organisations. A lot has happened since… Read more »
Experienced corporate communicator Jonathon Geddes has joined Six O’Clock’s growing ranks. The Melbourne-based consultant arrives at Six O’Clock after carrying out corporate affairs roles at AusNet Services and National Australia Bank and working in international trade in the United Kingdom and Asia. Jonathon has also worked agency side, leading communication strategy and execution for a… Read more »