Six O’Clock Appoints a General Manager

Six O’Clock Advisory is thrilled to announce the appointment of senior communications consultant Lauren Zammit as General Manager.

Ms Zammit joins Six O’Clock as a highly regarded agency leader with 13 years’ experience and success in strategic communication planning, senior client counsel and agency management.

Passionate about the power of communication in driving client business performance, Ms Zammit has helped advance and protect the reputations of large organisations and government entities, multi-national brands and big-ticket events across a range of sectors including property, retail, logistics, financial services, agriculture, FMCG, sport, arts/culture and lifestyle.

At Six O’Clock, she will be responsible for team leadership, client strategy and account management performance, product and solution innovation and new business development.

Six O’Clock director and CEO Siobhan Koopmans said Ms Zammit’s appointment reflected the firm’s sustained growth and strong reputation in the market since its inception in 2015.

“Six O’Clock’s success has been built from exceptional client service and results along with strong industry relationships. Our future performance also relies on the quality of people we can attract and keep in the firm,” Ms Koopmans said.

“We have ambition to continue our growth trajectory so that our people can enjoy increased exposure to different industries and sectors and our clients gain access to our growing network. Lauren’s appointment is integral to realising this strategy.

“When we met Lauren during our search process, we knew immediately that she would bring a new dimension to what we currently offer, and we look forward to introducing her to our client base and broader network.”

Ms Zammit said her arrival at Six O’Clock Advisory offered a tremendous opportunity to be a part of a dynamic business with strong growth ambitions.

“I look forward to adding my experience to what I know to be a team of highly-skilled advisers and directors so that together we can take the business to a new level. I am confident we will find more opportunities for the firm’s impressive existing client set and new accounts to come in the future. ”

Ms Zammit has earned a reputation of being an inclusive and values-based agency leader with big and effective ideas. Advising c-suite executives and senior government representatives over the years, she has a proven track record in strategic communication planning and execution and in issues and crisis management.

In her previous role, Ms Zammit led the development and delivery of strategic communication campaigns for the Melbourne Cup Carnival, Kraft Heinz, Toll Group, Hungry Jack’s, National Trust of Australia (Victoria) and Salta Properties.

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