Six O’Clock has welcomed two new members to its team in recent weeks and reinforced its content and production offering. Harley Hamer, one of the communication industry’s brightest young creatives, has joined Six O’Clock to steer the firm’s corporate and consumer content delivery. Harley arrives at the firm following stints in advertising agencies as well… Read more »
“Ideas come from everything.”
― Alfred Hitchcock
It seems like every day that we’re alerted to a new cyber attack across the globe, crippling businesses, embarrassing governments, and leaving customers and the wider community short-changed. And, despite the increasing need for improved protections and more effective processes to counter cyber crime – along with a burgeoning industry offering cyber security solutions –… Read more »
Six O’Clock welcomes back to its ranks respected senior corporate communicator Genevieve Mills, who returns from maternity leave. Gen, who has more than a decade of consulting experience in Australia, Asia and the UK, resumes in the role of Group Adviser to oversee a portfolio of Six O’Clock’s corporate and government clients, as well… Read more »
Fake news, Facebook and Fairfax. That trinity forms the core of the Australian Senate inquiry into the future of journalism. But, unless Australia’s politicians widen their scope they risk missing the story; the rise of new corporate content creators and the challenge they provide for the country’s traditional news organisations. A lot has happened since… Read more »
Experienced corporate communicator Jonathon Geddes has joined Six O’Clock’s growing ranks. The Melbourne-based consultant arrives at Six O’Clock after carrying out corporate affairs roles at AusNet Services and National Australia Bank and working in international trade in the United Kingdom and Asia. Jonathon has also worked agency side, leading communication strategy and execution for a… Read more »
Six O’Clock welcomes one of the industry’s best and brightest to its ranks. Jessica Brophy joins us as a Senior Adviser, leading a portfolio of clients across government, financial services and education. Jess is a well-rounded communication professional with a strong strategic mind, good media relations skills and networks, and impressive digital and social media… Read more »
Did you see that headline on Twitter? What about the video on Facebook? Surely you read on the train this morning that article outlining the latest body-shaming trend. Back in January my colleague Nathan Clarke penned a piece on the rise and rise of fake news in 2016. It got me thinking about today’s media… Read more »
This year we learn that Australians own an average of three internet-enabled devices each and half of us are using them for social networking as soon as we wake up – behaviour that’s been increasing steadily since 2012.
What happened in 2016? Well, North Korea’s Dear Leader (Kim Jong-il) was voted the sexiest man alive (of course). The selfie shoe took over from the selfie stick. And who could forget the studies proving that Santa causes childhood obesity. So what really happened in 2016? Well, clearly fake news rose and rose. Each of these… Read more »
What does a jar of expired tomato relish, a 1980’s home workout DVD, a glow in the dark pen and a Santa singing money box have in common? They are all crap cringe-worthy Kris Kringle gifts guaranteed to be given across Australian workplaces this festive season. I kid you not, for an average spend of… Read more »
At what point is an Australian, Australian? How many tax returns, what number of backyard barbies, Holden Commodore or Ford Falcon? Recent comments by Peter Dutton suggesting that the Fraser government erred in allowing an influx of Lebanese migrants in the 1970s highlighted, for me, a mindset that for too long has pervaded our thinking… Read more »
Six O’Clock Advisory is excited to welcome Nathan Clarke to its fold. Nathan arrives at the firm with credentials in public policy and communication, having led government relations for a national peak body in the health sector and served as a political adviser for a Federal Government minister. Nathan began his career in stakeholder engagement… Read more »
A heartfelt letter to the Australian public from a woman who greatly benefitted from foreign aid as a teenager in Kenya’s Kakuma refugee camp.
We chat to CEO of social media influencer platform TRIBE, Anthony Svirskis, about the rise of the ‘citizen influencer’.
This week we’ve joined respected journalistic institution, the Melbourne Press Club, as a corporate sponsor.
Love it or hate it, the Pokémon Go app has managed to take over the world. It has sent masses into the streets, parks and even out to sea. A day after the app’s release, it was installed on more US android phones than Tinder.
With the Victorian #YourTaxis campaign going viral for all the wrong reasons late last year, we thought it would be useful to reflect on a few reasons why PR and social media campaigns often fail miserably.
There’s a refreshing change occurring in regional Australia. Communities are coming to realise the opportunities provided by our transitioning economy and our innovative nature as they work towards securing their economic future.
Thought leaders on social media have traditionally comprised of tech boffins, marketing agency folk and the early adopter crowd. Among the c-suite, take-up of social media has been painfully slow, with only 39 per cent of Fortune 500 CEOs having a social media profile, and even less in the ASX200. With some of the highest… Read more »
Snacks aren’t as satisfying as meals. And if we eat too many, we tend to get fat. While most of us are comfortable with this health reality in daily life, in a digital world, marketers have long told us that consumers prefer short, bite-sized, content.
Standing atop one of the world’s great monuments, it was hard to know if I was struck more by its ancient splendour or the sheer brutality to which it played host.
Within my 20 years of political observation, I’ve rarely been inspired. Probably more frustrated. Frustrated with the Australian public’s insistence to focus on the personality of politicians rather than their policies.