Communication. Reputation. Engagement.

Communication. Reputation. Engagement.

Welcome to Six O'Clock Advisory

Six O’Clock is engaged by large, multi-national businesses, small and medium local enterprises, government agencies and departments and non-profit organisations to develop and deliver strategic communication.

The firm is led by three directors – Siobhan Koopmans, Patrick O’Beirne and Jim Stiliadis – who, combined, have decades of experience in corporate and public affairs, strategic communications, marketing communications and journalism.

Supporting the firm’s directors – and its impressive list of clients – is a group of talented and dedicated consultants. They have varied experience, including tenures in federal and state government ministerial offices and departments, and stints in corporate and consumer communications agencies.

What’s in a name?

We’re often asked why the firm is called Six O’Clock. Nightly news time? Start and finish of a working day? Or, the good old swill?

From time to time, they’re all relevant, but the truth is that we’ve borrowed some defence force vernacular.

In the air force, fighter jets fly in a strategic formation that allows pilots to cover their colleagues’ blind-spots.

This side-by-side formation protects from attack and enables a strong pursuit of the flight path. It also ensures precise execution of agreed tactics along the way.

When communicating with each other, pilots use clockface parlance, with 12 o’clock referring to vision straight-ahead and six o’clock immediately behind – a blind spot from the cock-pit.

While flying, pilots keep an eye on ‘six o’clock’ and reassure each other with a colloquial “I’ve got your six”, which essentially means “I’ve got your back”.

At Six O’Clock Advisory, we communicate clearly (and sometimes colloquially!) to ensure we have our client’s back.

In protecting and enhancing reputation, we deliver strategy and tactics that help brands soar, be it in times of adversity or in periods of strength and growth.



Issues and crisis management contact point

Should your organisation require issues and/or crisis management counsel and support immediately, please call 03 9993 0448. This number will be directed to a Six O'Clock representative ready to assist with your matter. You can also email [email protected].