This year’s Federal Budget was especially important for the Morrison Government as it seeks to affirm (or re-affirm) its position with Australia’s voting public.
Coined the ‘election’ budget – given the country’s looming federal poll (between 7 August 2021 to 1 July 2022) – communication strategy surrounding the nation’s forward estimates was critical.
Simon Watson and Patrick O’Beirne stepped outside Six O’Clock’s budget session to take a look at:
- early ‘drops’ of major funding initiatives and strategic priorities;
- the themes and language used on budget night;
- communication innovation deployed by Government and the media; and
- what to expect next.
If you’d like access to Six O’Clock’s budget analysis, drop us a line at [email protected]