Federal Budget 2021-22

This year’s Federal Budget was especially important for the Morrison Government as it seeks to affirm (or re-affirm) its position with Australia’s voting public. Coined the ‘election’ budget – given the country’s looming federal poll (between 7 August 2021 to 1 July 2022) – communication strategy surrounding the nation’s forward estimates was critical. Simon Watson… Read more »

Six O’Clock Advisory makes key appointments following major client wins

Strategic communications firm Six O’Clock Advisory has welcomed a string of new starters following a period of growth. Simon Watson arrives from the Commonwealth Government where he was a media adviser to a senior cabinet minister. Having worked in the Victorian Parliament and California State Assembly before his Canberra stint, Simon takes on a client… Read more »

Six O’Clock Advisory announces major client wins

Strategic communications firm, Six O’Clock Advisory (Six O’Clock), has announced a number of additions to its client roster, including global financial services firm Mercer and the Australian Electoral Commission (AEC). The firm has also been engaged by a leading national supermarket chain. In late 2020, Six O’Clock was the successful tenderer for the AEC account… Read more »

We’re hiring

Six O’Clock has attracted a list of new clients in recent months. As a result, we’re seeking a corporate communication professional with 5-8 years’ experience. Exposure to financial communication is preferred. It’s an opportunity to join a growing team and work on a blue-chip client portfolio. Apply via info@sixoclock.com.au.

Telum Talks To… Patrick O’Beirne from Six O’Clock Advisory about how the darkest days in Australian sport inspired a movement

Interview republished with permission from Telum Media: www.telummedia.com Few will forget the words of former ASADA Chief Richard Ings when he declared the 8th of February 2013 as “the blackest day in Australian sport”. He was referring to the Australian Crime Commission report revealing the increasing use of performance-enhancing drugs across multiple codes and links with organized… Read more »

Federal Budget 2020

Treasurer Josh Frydenberg opened his budget speech last night by telling Australians they had been tested like never before in 2020. To unpack the Budget, Siobhan Koopmans caught up with The Honourable Richard Alston AO, Former Howard Government Minister, David Quilty, Managing Director of the National Advisory Pty Ltd, and our own Jim Stiliadis. Together, they dive into the key initiatives announced, shed… Read more »

Six O’Clock Advisory signs up to new sporting integrity and governance collective

Six O’Clock Advisory has inked a partnership agreement with a new sports integrity and governance entity that features some of the most respected sporting sector leaders across Australia and New Zealand. Sports Integrity and Governance Partners (SIGPA) is a collective of experienced and highly-credentialled sporting administrators, medical professionals, lawyers, gaming industry experts, data analysts and university… Read more »

Federal Government budget update July 2020

Ellen Donald and Nathan Clarke reviewed the Federal Government’s July 2020 Economic and Fiscal Update. Among their key take-outs are the Government’s timing tactics, editorial media’s reporting and industry and community responses. Watch Nath and Ellen’s three-minute video below.        

Back in the Game: Covering Footy During COVID-19

The Melbourne Press Club today hosted Back in the Game: Covering Footy During COVID-19, an hour-long webinar facilitated by AFL – Australian Football League Media’s chief correspondent Damian Barrett. The Seven Network’s Mark Stevens joined Alister Nicholson from Australian Broadcasting Corporation (ABC) and AFL Media photographer Michael Wilson, with all guests offering some strong opinion… Read more »

Communication sector unites to aid bushfire affected communities

Six O’Clock  Advisory has joined an Australian public relations industry initiative that offers support to communities impacted by bushfires across the country. The Bushfire Public Relations Alliance has formed with 21 local and global agencies signing up so far. Others are expected to join in the coming weeks and months. Each agency – defining their… Read more »

Telum Talks To… Jim Stiliadis, Director, Six O’Clock Advisory

Six O’Clock Advisory Director, Jim Stiliadis, was recently featured on ‘Telum Talks To…’ discussing our partnership with RMIT, the current communications landscape and his experience in corporate communications and public affairs. Interview republished with permission from Telum Media: www.telummedia.com Six O’Clock Advisory recently partnered with RMIT to offer internship opportunities for students. Can you tell us… Read more »

New recruit kicking goals on and off the field

New Six O’Clock recruit, Nadia Von Bertouch, a journalism graduate and talented footballer, has been keeping busy in recent weeks on a campaign close to her heart. Nadia is front-and-centre on Six O’Clock’s work with the ICC T20 Women’s World Cup. She’s relishing the opportunity to combine her love of sport with her passion for… Read more »

New partnership with RMIT nurtures emerging talent

Six O’Clock Advisory has announced a formal alliance with RMIT’s School of Media and Communication that will see the industry’s up-and-coming talent awarded for academic achievement and offered places in a workplace learning program. The partnership will see Six O’Clock Advisory fund prizes for the School’s top-performing students across two course subjects, as well as… Read more »

Six O’Clock attracts Olivia Bilson

Talented contemporary communicator Olivia Bilson has joined Six O’Clock’s ranks in recent weeks, rounding out a competitive candidacy process. Arriving at the firm with two years’ experience, Olivia has built some strong credentials in the technology and hospitality sectors. Thriving with briefs that require integrated and engaging communication, Olivia works for Six O’Clock clients in… Read more »

Election campaign 2019. Is anyone listening?

The past few weeks have served as another reminder that political campaigns in Australia are a product of a disengaged electorate. Whether it’s the lack of political leadership on the issues that matter, the rotating door to the PMO, or years of minority government and political instability – the signs are clear that, for this… Read more »

Federal Budget 2019

In handing down the 2019-20 Federal Budget, the Treasurer focused on lower taxes, more infrastructure, better skills and quality education. The budget is in many ways a campaign launch, with the government playing to its base and promising: Three years of budget surpluses. Lower taxes for 10 million Australians and three million small businesses. Funding… Read more »

Australian Government’s Productivity Commission releases superannuation report

The Australian Government’s Productivity Commission has sparked debate recently with its release of a long-awaited review into the efficiency and competitiveness of Australia’s $2.7 trillion superannuation industry. While the report is essentially government commissioned research, and not legislation or policy, the way in which it’s publicly received will be of much interest to Australian political… Read more »

The impact of presence on leadership

In a year when the concept of trust, as it relates to many of our most iconic institutions and important professions, has become the subject of intense scrutiny, leadership, too, has been in the spotlight. A finance sector royal commission in Australia and countless cases of corporate misconduct and poor operational decision-making have led to… Read more »

Building trust in a climate of distrust

By Ellen Donald From crises in sport to banking and aged care royal commissions, it’s been hard to ignore commentary on trust in Australia’s public discourse this year. It’s been all around us, somewhat all-consuming, and it’s not, at all, about to dissipate. Not surprisingly, therefore, the concept of trust, and its fierce influence on… Read more »

Six O’Clock team grows with three new members

Six O’Clock has welcomed three new members to its team in recent weeks, following growth in the firm’s client set. Jessica Hales arrives from Swinburne University of Technology, where she led a high-performing communications team and guided the organisation through a range of corporate issues. Ellen Donald joins Six O’Clock with a background in behavioural… Read more »

Crisis communications in sport

Perhaps more than ever, the concept of trust as it relates to many of our most important institutions, professions and pastimes is the subject of intense scrutiny. Indeed, it is everyday Australians whose faith in institutions has eroded to a critical point, driven by a virtual epidemic of corporate malpractice cases, sexual discrimination claims, and… Read more »

Consumer demand and media reform drive merger

While the announcement of the Nine-Fairfax merger has rightly dominated today’s news agenda, it is arguably only reflective of the broader changes across the media landscape that have been brewing for some time. It is also a consequence of the seismic shift in news content production to meet the consumption demands of Australians. The merger… Read more »

Business leaders, not political leaders, driving national reform

Many of the 20th century’s most significant social reforms – like voter equality and the development of the welfare state – were led by Australia’s political, philanthropic and religious leaders. Contrast this with today, and it’s our corporate leaders who are stepping up and driving change. On marriage equality, while our politicians delayed for years… Read more »

New clients, new people and a renewed content offering

Six O’Clock has welcomed two new members to its team in recent weeks and reinforced its content and production offering. Harley Hamer, one of the communication industry’s brightest young creatives, has joined Six O’Clock to steer the firm’s corporate and consumer content delivery. Harley arrives at the firm following stints in advertising agencies as well… Read more »

Bystanders beware of the malware

It seems like every day that we’re alerted to a new cyber attack across the globe, crippling businesses, embarrassing governments, and leaving customers and the wider community short-changed. And, despite the increasing need for improved protections and more effective processes to counter cyber crime – along with a burgeoning industry offering cyber security solutions –… Read more »

Genevieve Mills returns to senior Six O’Clock role

Six O’Clock welcomes back to its ranks respected senior corporate communicator Genevieve Mills, who returns from maternity leave.   Gen, who has more than a decade of consulting experience in Australia, Asia and the UK, resumes in the role of Group Adviser to oversee a portfolio of Six O’Clock’s corporate and government clients, as well… Read more »

Parliament House Canberra

Senate media inquiry must broaden scope to be relevant

Fake news, Facebook and Fairfax. That trinity forms the core of the Australian Senate inquiry into the future of journalism. But, unless Australia’s politicians widen their scope they risk missing the story; the rise of new corporate content creators and the challenge they provide for the country’s traditional news organisations. A lot has happened since… Read more »

Six O’Clock welcomes Jessica Brophy

Six O’Clock welcomes one of the industry’s best and brightest to its ranks. Jessica Brophy joins us as a Senior Adviser, leading a portfolio of clients across government, financial services and education. Jess is a well-rounded communication professional with a strong strategic mind, good media relations skills and networks, and impressive digital and social media… Read more »

What’s news? Not much…

Did you see that headline on Twitter? What about the video on Facebook? Surely you read on the train this morning that article outlining the latest body-shaming trend. Back in January my colleague Nathan Clarke penned a piece on the rise and rise of fake news in 2016. It got me thinking about today’s media… Read more »

When social isn’t social

This year we learn that Australians own an average of three internet-enabled devices each and half of us are using them for social networking as soon as we wake up – behaviour that’s been increasing steadily since 2012.

The good news about fake news

What happened in 2016? Well, North Korea’s Dear Leader (Kim Jong-il) was voted the sexiest man alive (of course). The selfie shoe took over from the selfie stick. And who could forget the studies proving that Santa causes childhood obesity. So what really happened in 2016? Well, clearly fake news rose and rose. Each of these… Read more »

KK free zone

What does a jar of expired tomato relish, a 1980’s home workout DVD, a glow in the dark pen and a Santa singing money box have in common? They are all crap cringe-worthy Kris Kringle gifts guaranteed to be given across Australian workplaces this festive season. I kid you not, for an average spend of… Read more »

Fair dinkum race to the bottom

At what point is an Australian, Australian? How many tax returns, what number of backyard barbies, Holden Commodore or Ford Falcon? Recent comments by Peter Dutton suggesting that the Fraser government erred in allowing an influx of Lebanese migrants in the 1970s highlighted, for me, a mindset that for too long has pervaded our thinking… Read more »

Nathan Clarke joins firm

Six O’Clock Advisory is excited to welcome Nathan Clarke to its fold. Nathan arrives at the firm with credentials in public policy and communication, having led government relations for a national peak body in the health sector and served as a political adviser for a Federal Government minister. Nathan began his career in stakeholder engagement… Read more »

Augmented Reality becoming business reality

Love it or hate it, the Pokémon Go app has managed to take over the world. It has sent masses into the streets, parks and even out to sea. A day after the app’s release, it was installed on more US android phones than Tinder.

When PR campaigns turn into one big #epicfail

With the Victorian #YourTaxis campaign going viral for all the wrong reasons late last year, we thought it would be useful to reflect on a few reasons why PR and social media campaigns often fail miserably.

Quality over quantity: why long-form trumps snackable content

Snacks aren’t as satisfying as meals. And if we eat too many, we tend to get fat. While most of us are comfortable with this health reality in daily life, in a digital world, marketers have long told us that consumers prefer short, bite-sized, content.