Six O’Clock Advisory has announced a formal alliance with RMIT’s School of Media and Communication that will see the industry’s up-and-coming talent awarded for academic achievement and offered places in a workplace learning program. The partnership will see Six O’Clock Advisory fund prizes for the School’s top-performing students across two course subjects, as well as… Read more »
“Ideas come from everything.”
― Alfred Hitchcock
Six O’Clock Advisory is thrilled to announce the appointment of senior communications consultant Lauren Zammit as General Manager. Ms Zammit joins Six O’Clock as a highly regarded agency leader with 13 years’ experience and success in strategic communication planning, senior client counsel and agency management. Passionate about the power of communication in driving client business… Read more »
The past few weeks have served as another reminder that political campaigns in Australia are a product of a disengaged electorate. Whether it’s the lack of political leadership on the issues that matter, the rotating door to the PMO, or years of minority government and political instability – the signs are clear that, for this… Read more »
In handing down the 2019-20 Federal Budget, the Treasurer focused on lower taxes, more infrastructure, better skills and quality education. The budget is in many ways a campaign launch, with the government playing to its base and promising: Three years of budget surpluses. Lower taxes for 10 million Australians and three million small businesses. Funding… Read more »
The release of the Final Report of the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry is bringing considerable disruption to the nation’s finance sector, has created a clear platform for our political leaders in the run-to a Federal election, and has driven a wave of editorial and social media commentary… Read more »
The Australian Government’s Productivity Commission has sparked debate recently with its release of a long-awaited review into the efficiency and competitiveness of Australia’s $2.7 trillion superannuation industry. While the report is essentially government commissioned research, and not legislation or policy, the way in which it’s publicly received will be of much interest to Australian political… Read more »
In a year when the concept of trust, as it relates to many of our most iconic institutions and important professions, has become the subject of intense scrutiny, leadership, too, has been in the spotlight. A finance sector royal commission in Australia and countless cases of corporate misconduct and poor operational decision-making have led to… Read more »
By Ellen Donald From crises in sport to banking and aged care royal commissions, it’s been hard to ignore commentary on trust in Australia’s public discourse this year. It’s been all around us, somewhat all-consuming, and it’s not, at all, about to dissipate. Not surprisingly, therefore, the concept of trust, and its fierce influence on… Read more »
Six O’Clock celebrated (nearly) three years in business in our new Melbourne headquarters last week. We were delighted to welcome clients – past and present – as well as partners, suppliers and other people from our broader network of friends. A long list of sectors were represented including (take a breath) property, finance, telco, utilities,… Read more »
Six O’Clock has appointed Kym Pfitzner as Chairman, with the 25-year media and marketing veteran to take up the non-executive post from 14 January 2019. Mr Pfitzner joins Six O’Clock as a highly-regarded adviser and director who has held senior leadership roles including CEO, COO and CFO in Asia Pacific, China and Australia for global… Read more »
Following the release of the Interim Report of the Financial Services Royal Commission, Six O’Clock Director Jim Stiliadis and Senior Adviser Nathan Clarke take a look at how it’s been reported over the ensuing days and what it means for an industry facing intense public and media scrutiny. They highlight the importance of action over words as the basis for… Read more »
Six O’Clock has welcomed three new members to its team in recent weeks, following growth in the firm’s client set. Jessica Hales arrives from Swinburne University of Technology, where she led a high-performing communications team and guided the organisation through a range of corporate issues. Ellen Donald joins Six O’Clock with a background in behavioural… Read more »
Perhaps more than ever, the concept of trust as it relates to many of our most important institutions, professions and pastimes is the subject of intense scrutiny. Indeed, it is everyday Australians whose faith in institutions has eroded to a critical point, driven by a virtual epidemic of corporate malpractice cases, sexual discrimination claims, and… Read more »
While the announcement of the Nine-Fairfax merger has rightly dominated today’s news agenda, it is arguably only reflective of the broader changes across the media landscape that have been brewing for some time. It is also a consequence of the seismic shift in news content production to meet the consumption demands of Australians. The merger… Read more »
The Turnbull Government has handed down its final budget before the next election. Personal income tax cuts for low-to-middle income families, infrastructure spending and an improved bottom line in the nation’s finances are the focus of the 2018-19 Budget, which forecasts an underlying deficit of $14.5b in 2018–19, and a return to surplus of $2.2b… Read more »
Many of the 20th century’s most significant social reforms – like voter equality and the development of the welfare state – were led by Australia’s political, philanthropic and religious leaders. Contrast this with today, and it’s our corporate leaders who are stepping up and driving change. On marriage equality, while our politicians delayed for years… Read more »
Six O’Clock has welcomed two new members to its team in recent weeks and reinforced its content and production offering. Harley Hamer, one of the communication industry’s brightest young creatives, has joined Six O’Clock to steer the firm’s corporate and consumer content delivery. Harley arrives at the firm following stints in advertising agencies as well… Read more »
It seems like every day that we’re alerted to a new cyber attack across the globe, crippling businesses, embarrassing governments, and leaving customers and the wider community short-changed. And, despite the increasing need for improved protections and more effective processes to counter cyber crime – along with a burgeoning industry offering cyber security solutions –… Read more »
Six O’Clock welcomes back to its ranks respected senior corporate communicator Genevieve Mills, who returns from maternity leave. Gen, who has more than a decade of consulting experience in Australia, Asia and the UK, resumes in the role of Group Adviser to oversee a portfolio of Six O’Clock’s corporate and government clients, as well… Read more »
Fake news, Facebook and Fairfax. That trinity forms the core of the Australian Senate inquiry into the future of journalism. But, unless Australia’s politicians widen their scope they risk missing the story; the rise of new corporate content creators and the challenge they provide for the country’s traditional news organisations. A lot has happened since… Read more »
Six O’Clock welcomes one of the industry’s best and brightest to its ranks. Jessica Brophy joins us as a Senior Adviser, leading a portfolio of clients across government, financial services and education. Jess is a well-rounded communication professional with a strong strategic mind, good media relations skills and networks, and impressive digital and social media… Read more »
Did you see that headline on Twitter? What about the video on Facebook? Surely you read on the train this morning that article outlining the latest body-shaming trend. Back in January my colleague Nathan Clarke penned a piece on the rise and rise of fake news in 2016. It got me thinking about today’s media… Read more »
This year we learn that Australians own an average of three internet-enabled devices each and half of us are using them for social networking as soon as we wake up – behaviour that’s been increasing steadily since 2012.
What happened in 2016? Well, North Korea’s Dear Leader (Kim Jong-il) was voted the sexiest man alive (of course). The selfie shoe took over from the selfie stick. And who could forget the studies proving that Santa causes childhood obesity. So what really happened in 2016? Well, clearly fake news rose and rose. Each of these… Read more »
What does a jar of expired tomato relish, a 1980’s home workout DVD, a glow in the dark pen and a Santa singing money box have in common? They are all crap cringe-worthy Kris Kringle gifts guaranteed to be given across Australian workplaces this festive season. I kid you not, for an average spend of… Read more »
At what point is an Australian, Australian? How many tax returns, what number of backyard barbies, Holden Commodore or Ford Falcon? Recent comments by Peter Dutton suggesting that the Fraser government erred in allowing an influx of Lebanese migrants in the 1970s highlighted, for me, a mindset that for too long has pervaded our thinking… Read more »
Six O’Clock Advisory is excited to welcome Nathan Clarke to its fold. Nathan arrives at the firm with credentials in public policy and communication, having led government relations for a national peak body in the health sector and served as a political adviser for a Federal Government minister. Nathan began his career in stakeholder engagement… Read more »
A heartfelt letter to the Australian public from a woman who greatly benefitted from foreign aid as a teenager in Kenya’s Kakuma refugee camp.
We chat to CEO of social media influencer platform TRIBE, Anthony Svirskis, about the rise of the ‘citizen influencer’.
This week we’ve joined respected journalistic institution, the Melbourne Press Club, as a corporate sponsor.
Love it or hate it, the Pokémon Go app has managed to take over the world. It has sent masses into the streets, parks and even out to sea. A day after the app’s release, it was installed on more US android phones than Tinder.
With the Victorian #YourTaxis campaign going viral for all the wrong reasons late last year, we thought it would be useful to reflect on a few reasons why PR and social media campaigns often fail miserably.
There’s a refreshing change occurring in regional Australia. Communities are coming to realise the opportunities provided by our transitioning economy and our innovative nature as they work towards securing their economic future.
Thought leaders on social media have traditionally comprised of tech boffins, marketing agency folk and the early adopter crowd. Among the c-suite, take-up of social media has been painfully slow, with only 39 per cent of Fortune 500 CEOs having a social media profile, and even less in the ASX200. With some of the highest… Read more »
Snacks aren’t as satisfying as meals. And if we eat too many, we tend to get fat. While most of us are comfortable with this health reality in daily life, in a digital world, marketers have long told us that consumers prefer short, bite-sized, content.
Standing atop one of the world’s great monuments, it was hard to know if I was struck more by its ancient splendour or the sheer brutality to which it played host.
Within my 20 years of political observation, I’ve rarely been inspired. Probably more frustrated. Frustrated with the Australian public’s insistence to focus on the personality of politicians rather than their policies.